Move On is great. It started with a tiny little effort and made
multiple trys over time. Then it founds its voice. (01)
There is much to learn from nature. There is the story of Steve
Packard deciding to restore a prairie outside of Chicago. He was the
world's leading expert on prairies and had studied with the founder
of the environmental movement, Leopold. Yet, his prairie would not
grow. He could not get it started. Anyway, Chapter 4 in Out of
Control (http://www.tomorrowmakers.org/outofcontrol/ch_04.html) has a
wonderful set of instructions for assembling complexity. (02)
Packard learned that the prairie does not have all the answers at
first. It scaffolds and builds thresholds that enable it to move
through phase transitions. Once it has assembled certain things, it
escapes to a higher order and moving into a new phase of
development. So, "and then magic happens" is not a bad metaphor if
one is looking at this phonomen in the right way. (03)
Birds and insects would not come to the field until the root system
and seeds (which would later die out as not-prairie) and weather did
their thing. Then one day Packard observed the birds and bees had
arrived. It was all about attraction, not selling or pushing. (04)
On Sep 1, 2005, at 10:11 AM, John Sechrest wrote: (05)
>
>
> Ok... Here is a very interesting and very powerful meme. The
> moveon.org
> folks have found a communication pattern that has traction.
> And this call for action illustrates the pattern. What does it
> look like?
>
> 1) Simple personal action:
> Spread the word about a very specific action that you
> personally
> can take, with clear personal steps that you can take that
> will allow you in less than an hour to push the marble forward
> one notch. Sometimes it is donate money, sometimes it is
> call a senator, sometimes it is to go to a website and do
> something. Simple. Personal action.
>
> 2) Viral marketing
> They ask you to pass it on to your friends and to engage
> other people.
>
> 3) Gather resources
> collect people for the next round. At the end they tell you
> how to engage with moveon.
>
> 4) frequency
> The number of messages are kept low and are focused. Only
> a few each month.
>
>
> This is a pattern that is useful. Given that that pattern is up
> and running at moveon. If moveon were to take action about
> the siberian climatic event, what Moveon action could be
> taken that fits the pattern above, and would make progress and
> traction on the question of climate change consequences?
>
>
>
>
>
>
> ------- Forwarded Message
>
> Date: Thu, 01 Sep 2005 09:26:40 -0700
> Subject: Emergency housing drive at www.hurricanehousing.org. Pass
> it on.
> From: "Noah T. Winer, MoveOn.org Civic Action" <moveon-
> help@list.moveon.org>
> To: "john" <sechrest@peak.org>
>
> This is a multi-part message in MIME format.
>
> - ------=_NextPart_000_003A_01C20020.B53EF230
> Content-Type: text/plain;
> charset="iso-8859-1"
> Content-Transfer-Encoding: 8bit
>
> Dear MoveOn member,
>
> Hurricane Katrina's toll on communities, homes and lives has
> devastated
> the nation. Now victims must face the daunting question of where to go
> next--and we can help.
>
> Tens of thousands of newly homeless families are being bused to a
> stadium
> in Houston, where they may wait for weeks or months. At least
> 80,000 are
> competing for area shelters, and countless more are in motels,
> cars, or
> wherever they can stay out of the elements. The Federal Emergency
> Management Agency and the Red Cross are scrambling to find shelter
> for the
> displaced.
>
> This morning, we've launched an emergency national housing drive to
> connect
> your empty beds with hurricane victims who desperately need a place to
> wait out the storm. You can post your offer of housing (a spare room,
> extra bed, even a decent couch) and search for available housing
> online
> at:
>
> http://www.hurricanehousing.org?id=5945-386107-OtxyLLLthe4TWqb8_L.4lg
>
> Housing is most urgently needed within reasonable driving distance
> (about
> 300 miles) of the affected areas in the Southeast, especially New
> Orleans.
>
> Please forward this message to anyone you know in the region who
> might be
> able to help.
>
> But no matter where you live, your housing could still make a world of
> difference to a person or family in need, so please offer what you
> can.
>
> The process is simple:
>
> * You can sign up to become a host by posting a description of
> whatever
> housing you have available, along with contact information. You can
> change
> or remove your offer at any time.
>
> * Hurricane victims, local and national relief organizations,
> friends and
> relatives can search the site for housing. We'll do everything we
> can to
> get your offers where they are needed most. Many shelters actually
> already
> have Internet access, but folks without 'net access can still make
> use of
> the site through case workers and family members.
>
> * Hurricane victims or relief agencies will contact hosts and together
> decide if it's a good match and make the necessary travel
> arrangements.
> The host's address is not released until a particular match is
> agreed on.
>
> If hosting doesn't work for you, please consider donating to the
> Red Cross
> to help with the enormous tasks of rescue and recovery. You can give
> online at:
>
> http://www.moveon.org/r?r=859
>
> As progressives, we share a core belief that we are all in this
> together,
> and today is an important chance to put that idea to work. There are
> thousands of families who have just lost everything and need a
> place to
> stay dry. Let's do what we can to help.
>
> http://www.hurricanehousing.org?id=5945-386107-OtxyLLLthe4TWqb8_L.4lg
>
> Thanks for being there when it matters most.
>
> - --Noah T. Winer and the whole MoveOn.org Civic Action Team
> Thursday, September 1st, 2005
>
> ________________
>
> Subscription Management:
> This is a message from MoveOn.org Civic Action. To change your
> email address, update your contact info, or remove yourself (john)
> from this list, please visit our subscription management page at:
> http://moveon.org/s?i=5945-386107-OtxyLLLthe4TWqb8_L.4lg
>
> - ------=_NextPart_000_003A_01C20020.B53EF230
> Content-Type: text/html;
> charset="iso-8859-1"
> Content-Transfer-Encoding: 8bit
>
> <!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2 Final//EN">
> <html><body marginheight=5 topmargin=5>
> <font face="Arial, Verdana, sans-serif" size=2>
> <table width="220" cellspacing="0" cellpadding="10" border="1"
> bgcolor="#ffffff"
> align="right"><tbody><tr><td><font face="Arial, Verdana, sans-
> serif" size=2>
> Do you have a spare room, bed or couch to offer a family
> fleeing hurricane Katrina?<br>
> <br>
> <center><a href="http://www.hurricanehousing.org?id=5945-386107-
> OtxyLLLthe4TWqb8_L.4lg"><img width=119 height=23 vspace="0"
> hspace="0" border="0"
> src="http://www.moveon.org/images/buttonclickhere.gif?
> id=5945-386107-OtxyLLLthe4TWqb8_L.4lg&t=1" /></a><br>
> <br>
> </center> <b>Please forward this message to anyone in
> the Southeast who can help.</b>
> </font></td></tr></tbody></table>
> <p>Dear MoveOn member,</p>
>
> <p>Hurricane Katrina's toll on communities, homes and lives has
> devastated the nation.
> Now victims must face the daunting question of where to go
> next—and we can help.</p>
>
>
> <p>Tens of thousands of newly homeless families are being bused to a
> stadium in Houston, where they may wait for weeks or months. At
> least 80,000 are
> competing for area shelters, and countless more are in motels,
> cars, or wherever
> they can stay out of the elements. The Federal Emergency Management
> Agency and the
> Red Cross are scrambling to find shelter for the displaced.</p>
>
>
> <p><b>This morning, we've launched an emergency national housing
> drive to connect your
> empty beds with hurricane victims who desperately need a place to
> wait out the storm.</b>
> You can post your offer of housing (a spare room, extra bed, even a
> decent couch)
> and search for available housing online at:</p>
>
>
> <p><a href="http://www.hurricanehousing.org?id=5945-386107-
> OtxyLLLthe4TWqb8_L.4lg">http://www.hurricanehousing.org</a></p>
>
>
> <p>Housing is most urgently needed within reasonable driving
> distance (about 300
> miles) of the affected areas in the Southeast, especially New
> Orleans.</p>
>
>
> <p><span style="font-weight: bold;">Please forward this message to
> anyone you know
> in the region who might be able to help.</span></p>
>
>
> <p>But no matter where you live, your housing could still make a
> world of difference
> to a person or family in need, so please offer what you can.</p>
>
>
> <p>The process is simple:</p>
>
>
> <p style="margin-left: 40px;"><li> You can sign up to become a host
> by posting a description
> of whatever housing you have available, along with contact
> information. You can change
> or remove your offer at any time.</p>
>
>
> <p style="margin-left: 40px;"><li> Hurricane victims, local and
> national relief organizations,
> friends and relatives can search the site for housing. We'll do
> everything we can
> to get your offers where they are needed most. Many shelters
> actually already have Internet access,
> but folks without 'net access can still make use of the site
> through case workers and family members.</p>
>
>
> <p style="margin-left: 40px;"><li> Hurricane victims or relief
> agencies will contact
> hosts and together decide if it's a good match and make the
> necessary travel arrangements.
> The host's address is not released until a particular match is
> agreed on.</p>
>
>
> <p>If hosting doesn't work for you, please consider donating to the
> Red Cross to
> help with the enormous tasks of rescue and recovery. You can give
> online at:</p>
>
>
> <p><a href="http://www.moveon.org/r?r=859";>http://www.moveon.org/r?
> r=859</a></p>
>
>
>
> <p>As progressives, we share a core belief that we are all in this
> together, and
> today is an important chance to put that idea to work. There are
> thousands of families
> who have just lost everything and need a place to stay dry. Let's
> do what we can
> to help.</p>
>
>
> <p><a href="http://www.hurricanehousing.org?id=5945-386107-
> OtxyLLLthe4TWqb8_L.4lg">http://www.hurricanehousing.org</a></p>
>
>
> <p>Thanks for being there when it matters most.</p>
>
>
> <p>—Noah Winer and the whole MoveOn.org Civic Action Team<br>
> Thursday, September 1st, 2005</p>
>
> <hr><br>
> <b>Subscription Management:</b><br>
> This is a message from MoveOn.org Civic Action. To change your
> email address, update your contact info, or remove yourself (john)
> from this list, please visit our subscription management page at:<br>
> <A href="http://moveon.org/s?i=5945-386107-OtxyLLLthe4TWqb8_L.
> 4lg">http://moveon.org/s?i=5945-386107-OtxyLLLthe4TWqb8_L.4lg</a>
>
> <img src="http://open.moveon.org/o.gif?id=5945-386107-
> OtxyLLLthe4TWqb8_L.4lg" HEIGHT="1" WIDTH="1">
> </font>
> </body></html>
>
> - ------=_NextPart_000_003A_01C20020.B53EF230--
>
>
>
>
>
> ------- End of Forwarded Message
>
> --
> This message is archived at:
>
> http://collab.blueoxen.net/forums/cgi-bin/mesg.cgi?
> a=yak&i=E1EAsbP-0003AR-O7@jas.peak.org
>
> (06)
--
This message is archived at: (07)
http://collab.blueoxen.net/forums/cgi-bin/mesg.cgi?a=yak&i=60791029-0B78-4F12-BE2E-9EAAFD796616@tomorrowmakers.org (08)
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